A logo is not
a stitch file.

Embroidery digitizing: Somebody has to decide where every needle goes. A person charges $10–85 and takes a day or two. Drop your logo here and see the stitches in seconds — then judge them yourself, before you sew.

Drop your logo herePNG, JPG or SVG · or click to choose

What digitizing is

Embroidery digitizing is the work of turning artwork into a stitch file — a list of needle positions, thread changes and trims that an embroidery machine executes literally. It is not a conversion. A machine cannot read a PNG or an SVG, and nothing in those files says which direction a stitch should run, how dense a fill should be, or where the thread travels between two shapes.

Those decisions are the craft. Get them wrong and the fabric puckers, the letters close up, and the thread breaks on the machine.

$10–85

Typical price per logo when a person digitizes it, 2026. Turnaround is usually a day or two, and often longer.

$3,995+

What the edition that can digitize artwork costs, if you would rather do it yourself. The cheaper editions letter and edit only.

$0.20

The same job here, at our lowest price per file on a yearly plan: one logo, one file, every machine format — in seconds instead of a day.

Try your own logo

How small a logo can go

This is the question nobody answers, and it has a number. A satin stitch narrower than about 1 mm cannot hold itself together — there is no room for a needle in each edge plus thread in between, and the letter comes out as a dotted line.

So the smallest size a logo survives is set by its own thinnest line, not by taste. Measured on a round car badge with lettering inside it, from our own test sheet:

Width on the garment	Thinnest line	Small lettering
20 mm	0.32 mm	gone
30 mm	0.49 mm	broken up
40 mm	0.65 mm	readable
60 mm	0.97 mm	clean

The right fix is the size

If the lettering is too thin, the mark has to be bigger. That is the whole answer.

The wrong fix is the logo

Thickening the type, dropping a word, redrawing a letter — it is faster, and it gives the customer back something that is no longer their logo.

Measure your thinnest line

Good in, good out

A stitch file can only be as sharp as the drawing it came from. Nothing downstream puts back an edge the file never had — not our engine, not anyone else’s, not a person with forty years at the machine.

That cuts both ways, and the second half is the useful one: give us a clean drawing and the mark comes out clean, at any size you like.

We do not compromise

Anyone can make a small file look big. We would rather tell you the drawing is too small than quietly sew something soft and let you find out on fifty garments.

Send the biggest file you have

An SVG, an AI file, or a PNG at least 2,000 px wide. Vector has no size at all — it is right at 20 mm and right at 300 mm.

A screenshot is the hard case

A logo lifted off a website is a few hundred pixels with the edges already softened. We will sew it, and it will look like what it is.

Big badges ask for more

Above 250 mm the engine reads 2,000 points across the mark. Below that, letters go soft — so the workshop says so before you spend the time.

What Sting is

Sting is our own refined embroidery stitch engine built by digitizing.app. It converts PNG, JPG and SVG artwork into machine stitch files — DST, PES, JEF, VP3, EXP and XXX — in seconds. Current version: Sting v2.21.1.

Which file your machine reads

The stitches are identical in all of them. Only the wrapper differs — so “which format?” is a question about your machine, never about quality.

Format	Machine	Where you meet it
DST	Tajima	Every commercial machine
PES	Brother · Babylock	Home and small studio
JEF · SEW	Janome · Elna	Home
VP3	Husqvarna Viking · Pfaff	Home
EXP	Melco · Bernina	Commercial
XXX	Singer	Home
SVG	Illustrator · Figma · Inkscape	Not a machine — the drawing itself

If you run a business, it is DST. Everything else is a home machine asking for its own envelope.

What you can send in

A PNG, a JPG, an SVG, a PDF or an Illustrator file. Each one behaves differently — here is what happens to yours:

When embroidery is the wrong choice

Three cases, and in all of them print is the better answer. Anyone who tells you otherwise is selling stitches.

A photograph, or a gradient: Thread has no half-tones. A sunset becomes four flat bands of colour, and it looks like a mistake rather than a choice.
Text under about 4 mm tall: Below that, a capital letter is thinner than the thread that has to draw it. A finer thread buys a little room — it does not buy that.
More than about eight colours: Every colour is a needle to thread and a trim between. It is not that the machine cannot; it is that you pay for each one, on every single garment.

What a good stitch file looks like

Five things you can check before you sew, without being a digitizer.

Check	Good
Stitches cross each line, never run along it	under 5% running along
Coverage — how many times thread crosses the fabric	150–250%
Trims, on a chest-size badge	tens, not hundreds
No thread travelling across a hole in a letter	none at all
PNG, JPEG and SVG of the same art give the same file	under 10% apart

A file that is too dense is the common failure, not one that is too thin: 400% coverage is a stiff plate that curls the garment and takes twice as long on the machine.

Run the five checks

Type: …I love you

You do not need a logo. Type the words, choose a typeface, and the same engine sews them — a name on a sleeve, a date inside a jacket, a line on a cushion.

What you get
Typefaces	Eleven, each with the smallest height it can carry
Smallest letter	6 mm for most, 25 mm for the fine script
Lines	As many as you like — return makes a new line, and you set the letter spacing
Formats	The same seven, including the vector drawing
What it costs	$5 a file — no account, no subscription

The smallest height is measured, not chosen: it is the point where the thread stops leaving bare fabric between the letters. Below it the size is simply not offered.

Type a name, see it stitched